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Here’s a great periodic table of SEO Ranking Factors (posted with permission from SearchEngineLand.com – a great resource you have to check out and bookmark!)… Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking [...]
Effective email marketing enables your business to build profitable relationships with customers by speaking to them directly. This relationship increases conversions and lifetime customer value as customers return to you to buy more. Plus, it drives referrals as subscribers share your email offers and information with others. And it drives traffic back to your website! [...]
Facebook is globally closing in on over 700 million users! So it’s no wonder that a great strategy for driving traffic to your business website is to create a Facebook Fan Page for your business. When it comes to promoting your business, the more “exposure” you have, the more traffic you’ll be able to drive! [...]
There are five different levels of users WordPress allows and each allow different administrative capabilities and publishing rights. From highest level of administrative access to lowest, they are: Administrator Editor Author Contributor Subscriber Here’s a quick description of each of these user types and their administrative access abilities. Administrator This is the highest level of [...]
Your website’s home page is the first impression you make on visitors… so make it count! Here are 7 tips to help you design one that sells them on you, your business or service. Tip #1: Keep It Simple Unless you have the funds to hire designers that have studied user/site interaction inside & out, [...]
One of my favorite bloggers online is Kim Roach over at BuzzBlogger.com. Kim is one of those rare finds in the IM space that consistently providestremendous value in everything she does. She’s a country gal at heart but don’t let that fool you… She’s been beating out many of the big-name gurus with her southern [...]
I’m a WordPress enthusiast and I love helping others with their WordPress sites. The most common question I get is “what plugins do I really need?” While that answer really is dependent on your specific needs, there are some Essential WordPress Plugins that everyone can benefit from! Essential WordPress Plugin #1: Google Analyticator Google Analyticator [...]
If you have a business, you should have a website. Here are just 5 of the top reasons why… “Just Google It”. More than ever before, people are turning away from traditional means of finding information, like the yellow pages, and looking online. People are going to look for you online and your business should [...]
Have you created a core marketing message to use throughout all of your marketing efforts? I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Anybody in [...]
Okay, I’ve just read one of the best posts about “writing a blog post” that I’ve ever run across. It’s from one of my favorite resources too… www.SocialMediaExaminer.com! I’m going to give you a quick rundown and then send you on over there to read it for yourself! First, however, let me recommend that you [...]
Here’s a cool tip that will help increase the page rank of your YouTube channel! Normally, you would link to your YouTube channel in this manner (this is my channel): http://youtube.com/cindihoutz (cindihoutz is my ‘channel name’). This is the url address most people would post as that’s what YouTube tells you to use. So… why [...]
When it comes to achieving success with Internet Marketing, it can be daunting to think about all the aspects that go into the planning of a business, specific project or campaign to assure success. There are so many factors that can impact the level of success you’ll have and it’s imperative that you focus on [...]
You can build your business through forum marketing, but this is a more indirect form of online marketing since most forums are regarded as “sanctuaries” where people can share information and make friends without being bombarded with sales pitches. Barging into a forum and posting whatever you are trying to sell can be disastrous strategy. [...]
Rewarding one or more affiliates for each visitor or customer brought about by the marketing efforts of each affiliate, the Internet-based marketing practice known as “affiliate marketing” is a good way to create multiple streams of income. Many consider it the easiest way to make money online. You don’t have to develop your own product [...]
Here are two educational resources that I purchased that have INCREDIBLE value! Well worth the small investment… these shaved months off my learning curve! Plus they come with a Money Back Guarantee. Magnetic Sponsoring is inexpensive and if you purchase Black Belt Recruiting at the same time, you get a discounted price! (It’s offered after [...]
Now television isn’t the only way to deliver video marketing. Sites such as YouTube and Squidoo make it possible for amateur videographers to post their work, but it also enables businesses to use video to provide more information about their products and services in a shorter amount of time than any other advertising medium. With [...]
Cold calling is no one’s idea of fun – not for the marketer, nor for the potential customer. But cold-calling as well as advertising and prospecting have been the traditional methods for generating orders for business. Generally, these methods tend to put prospects on the defensive, wary of the hard sell. But the Internet [...]
Providing publishers with essentially free content and advertisers with effectively free advertising is the role of online article marketing. You can attract new clients as well as increase your business’ credibility by releasing content articles for free distribution. Information for contacting the business or author originating the article is contained in a bio box and [...]
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